AAHAAMEDIA

Get to know what your rivals are up to online. Don't worry--it's legal.Knowledge, as they say, is gold—particularly when it comes to knowing what your competitors are up to.So I'm going to share a little golden tip on how to use the Web to spy on your competitors. Don't worry, ... Read More

...doesn't mean you're a "green" company. Here's how to stop greenwashing and start implementing smart, efficient, sustainable practices that benefit your companyand the planet.Overnight, it was everywhere: every company was suddenly "green." Descriptions of so-called sustainable practices abounded on websites and in marketing literature, bolded and underlined and screaming for ... Read More

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When there are only two people on your bus, and everything in your business is riding on the partnership, there are three tests you both need to pass.When we decided to start writing a column for Inc.com, we knew exactly what our first piece would have to be about: Picking ... Read More

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Successfully growing your business requires regular questioning of the key elements of your plan. Here are five tips for keeping your business model fresh.Every entrepreneur eventually faces that gut-wrenching decision to make a major shift in strategy, to throw out the old playbook and reorient the team toward a new ... Read More

On a day celebrated as a cannabis culture holiday, 4/20, pro-marijuana activists and owners of medical dispensaries are fighting legalization in Washington State.Today, Washington is one of about 15 U.S. states where medical marijuana dispensaries can operate—on the state level, at least—legally. With a doctor's signature, patients in The Evergreen ... Read More

It's not enough to have a great product anymore. Consumers want to buy into company culture.From the beverage they drink to the car they drive, consumers want more than just a product. They want an experience. Consumers today are too well informed to be sold a story alone though. It ... Read More

Why you can no longer convince someone to buy something that's not in his best interest, and what you can do about it.A good friend recently asked me about how sales organizations balance customer-centric thinking with making their number and closing sales. Her question got me thinking about this dichotomy, ... Read More

The iPhone 5 won't arrive for about six months, but that doesn't stop the rumors and questions from swirling. Will it be as much of a success as the iPhone 4S, which is expected to be a key component in Apple's earning's call next week? Will it be LTE? Will it ... Read More